A camera test is conducted well in advance of shoot day to give the director and producers clarification as to whether the video has been corectly cast in terms of how well the band look on screen - do they look like a band should which is together and fluid? It is also to give them confidence as to whether they will be able to work with them, because if they dont get on on shoot day, then the day could be a disaster. The footage - photos / film - obtained through a camera test may be consulted during story boarding.
For our pop video shoot, we are lucky enough to be filming a real band, 'The Toy Hearts', producing a video for one of their latest singles, 'This Little Kitty'. We are in contact with the band via email and telephone, but will not be able to meet them before the shoot for a camera test. Therefore we have found performance and promo, images and videos of the band.
The video and images reflect the band's camera compatibility, and shows that there is real chemistry between them. A lot of camera time will be focused on the two female singers. The large amount of instruments used by the band will give us alot to film in terms of performance and will make for an entertaining video.
