Over the process of planning and developing our music video, we ran into several problems that hindered the process. Initially we had found and secured a perfect location in the form of Grange Park in Winchester http://www.grangeparkopera.co.uk/ for which we developed the initial treatment and subsequent shot list for. We had agreed with another media group to 'share' the location on different days, but unfortunately, the other group had caused a dispute between the management of the location due to the performance element of the shoot being 'too loud', which posed a risk to the structure of the building as it is quite old. This occured several days before our shoot day, which meant we were left on our knees at a crucial time. We then had to design and build a set for the studio, and come up with a new appropriate treatment. This explains why the blog occasionally looks as if it's leading one way, yet finishes somewhere else.
The experience has been difficult, time consuming and at times a little stressful, however it is fulfilling to look back at the products I have had a hand in producing at both AS and A2. I enjoyed the challange of making a video for The Toy Hearts, it was challenging due to the Bluegrass genre, for which there is not a large market for, so targeting a niche market and developing suitable product to satisfy this market. We chose to attempt an unconvensional music video, to challange existing genres, and although this did not produce a product the particularly 'wowed' audiences with in our peer group, we produced something that people appreciate as something 'different' and interesting. If i were to start the process again, i would stick to what i know, and choose to make a video for a band within a genre that I am familiar with, and perhaps look to uphold conventions more instead of converting them as much.
