‘Angel Dust’ will not appeal to a niche audience, a film that appeals to niche audiences would be one that aims to sell to a select group of people. An example of a niche film would be 'Last Days', a film by Gus Van Sant, which is the story of Kurt Cobain's final days alive, prior to his suicide. The film was primarily aimed at Nirvana fans, and people interested in his death, this target audience would be 'the niche audience'
Angel Dust’s unique selling points and themes are ‘social networking’, ‘stalking’, ‘drugs’, and ‘murder’. These themes are not likely to appeal to your typical elderly person as they are not the average cinema goers, or be looking for a psychological scare, nor will it be suitable for those under the age of 15. One of the main catchment ares of audience, will be the social networking user, users of internet sites such as ‘facebook’ and ‘myspace’ in particular, because this theme features heavily in ‘Angel Dust’. 17 – 24 year olds account for over 50% of ‘Facebook’ users around the world, so this will be a key feature in determining target audience.
This is an example of the ideal target audience member for my product.
These are people at a festival, and share similar characteristics that would attract them to my film, which is why they are a good example of who would be my ideal target audience; they are all students, they all have Facebook accounts, they are of the age that would probably be curious about drugs, they are of middle and working class families and they have disposable income that they are likely to spend on a night out at the cinema. Most importantly they are of the age and nature that are likely to want to see a thriller film such as 'Angel Dust'
